iPhone 5C

For years now Apple has followed a rather intelligent waterfall of its products down the pricing stack. With the arrival of every new iPhone, the previous generation gets a $100 discount from its on-contract price, and the generation before that one is offered for free on-contract. In the early days of this strategy, it was a great way to continue to build up the iOS user base without having to compete in the lower margin feature phone space. The strategy worked quite well, but with the latest update Apple is changing their tactic slightly. Meet the iPhone 5c: nearly the same internal hardware as the iPhone 5, but with a new shell.