"TCL-branded range of devices that seem to be extremely competitive in their capabilities and designs."
But will that actually sell handsets? Anyone who's not Samsung or Apple is barely staying afloat in the US, including recognizable, established brands like Motorola, HTC, OnePlus, etc. Even Google seems to be struggling, and they have some enormous market advantages.
BlackBerry smartphones as well all know have not been a major player in the United States for nearly a decade.
But they have remained and always were popular in other parts of the world, particularly regions where voice recognition doesn’t work because the language is inherently incompatible with our modern voice analysis algorithms, or the alphabet works better on a physical keyboard than a touch keyboard. Arab countries throughout the Middle East have remained blackberry users while we all forgot they existed :P
OnePlus is barely recognizable by 90% consumers anywhere on Earth, it's much less established than HTC which is already a borderline "established" compared to everyone else - HTC as a mobile phone brand has such a short history barely comparable to Samsung, Motorola, LG, Nokia
I was turned off Blackberry-branded anything after the rather disastrous Priv I had the misfortune to buy years ago. Poorly supported even while Blackberry still made that phone, and no support afterwards. Wonder if the TCL-made Blackberries will continue to get software updates and for how long? Unless that is taken care of, I would hesitate to buy anything Blackberry-branded. In the meantime, would be nice if some more mainstream phone makers would consider making phones with an actual keyboard (again).
Nothing wrong with a physical keyboard. It's just much, much better than using a touchscreen.
The fact that every single phone has a giant touchscreen-only means capitalism is a disastrous failure that can't provide basic options to the consumer. Besides Blackberry and Fold/Z/Mate X... every single phone looks identical to iPhone and it's quite pathetic.
We used to have cool interesting features like banana curves, kevlar, soft-touch plastic, giant front speakers, special docking stations, Ubuntu running on phones, and of course keyboards/sliders. I blame unimaginative companies who have completely given up and just want a piece of the pie at this point. There are still tons of useful features and functionality that could vastly improve the experience, they just never did it. And keyboard is one of them.
Trying to actually "use" a modern phone is a nightmare because the OS is designed poorly and way too slow for real multi-tasking.. Every individual action adds an extra 1-2 second delay as the phone slowly switches apps, animates, browser content jumps all over your screen, and slowly allows you to long-press a URL bar, popup menu to hit paste and carefully hit enter... But typing on a touchscreen just adds insult to injury. I can tell you I don't have any delays alt-tabbing apps or anything in MS Windows, the experience is easily 10x faster than android, and I don't have any difficulty typing because I use a keyboard.
"The fact that every single phone has a giant touchscreen-only means capitalism is a disastrous failure that can't provide basic options to the consumer. Besides Blackberry and Fold/Z/Mate X... every single phone looks identical to iPhone and it's quite pathetic."
hilarious how you attribute consumers choosing touchscreens over keyboards, and the market responding to that, as the FAILURE of capitalism. You may need to take a course in "capitalism 101" to understand what capitalism actually is.
Here is a hint: consumers had the choice of android phones with keyboards too. They chose the full touchscreen design we have today. Much like the stick shift aficionados in america, the keyboard warriors that profess their love of physical keyboards all bought touchscreens when push came to shove, and wonder why their keyboards went away.
Well not EXACTLY. Us stick shift aficionados are not going out and buying automatics and then wondering why the stick shift is going away. It's all the other lazy people who would rather keep a hand free to twiddle with their touch screen phones. I've often said, there'd be less accidents if people actually had to DRIVE their cars.
The real problem for stick shift in America is that qualifying a drivetrain that would at most sell in the low single digits is financial suicide, especially in a market environment not kind to automakers in general. This is why even companies such as Porsche are abandoning them since splitting a low volume pie is not looking too smart these days.
nope.. rrinker is closer.. here.. there is a bad on cell phone use while the driver is.. well driving.. the passengers can use their phones.. but thats all.. if the driver is cought.. they are fined.. and each time the driver is cought.. the price of the fine goes up. one guy was fined with in like 3 blocks of each fine.. ended up paying almost 2k i think it was... and it will still go up from there
Its not being lazy tbh (although there are enough lazy drivers). For me, Automatic just means less worrying about the stop and go traffic in cities when you have to stop at almost every intersection every few minutes. I'd rather give my foot and hand some rest and let the machine do it for me. (doens't mean I'm not focused when driving in an automatic car)
As someone who owned a blackberry Priv and keyone but has for the last year been using an all-screen phone, I can see why people switched. An on-screen keyboard does suck for writing but we've come far enough that it's usable for comments like this one and so usable or tolerable for most people. We've come a long way from symbian and resistive touchscreens.
Where the keyone suffered was media consumption. A 1:1 screen always has black bars when watching videos and a taller screen is better for reading websites, emails etc. It's amusing that the better device for writing emails was worse for reading them. In the meantime modern communication has become a lot shorter, there's no need to write a full letter-style email when a sentence or two will usually do and won't be seen as rude.
I'd rather see larger-screened foldable devices take off than the return of physical keyboards. You'd have a larger screen for day to day usage but if you want to type a long message you could bend the phone 90 degrees into a clamshell shape and treat it like a laptop. You could have a £10 rubber membrane to lay over one half of the screen when needed for long sessions. All this was demonstrated at CES 2020.
I loved my old Blackberry keyboard but those were the days of 5lb VGA notebook with no wireless data tethering. Today if I need to email something in length I could just pull out my 2.5lb ultrabook and send it using my phone's wireless data. Not to mention that email in length usually accompanies additional files that Blackberry simply could not handle and requires a real PC. For short communiques the trade off of a larger screen without physical keyboard is worth it.
Blackberry was a bridge device whose niche was compressed and its compromise was magnified by advances in the two devices it tried to replace. Free market did not fail, RIM, Nokia and to a much lesser degree Microsoft failed to respond to market demand.
KeyOne and passport sucked, you cannot sell a keyboard phone without a period and comma key. This actually makes it WORSE than a touchscreen keyboard because you can't even enable them in the options as a special key or anything.
Keyboard phones are sorely lacking in the market, but the Blackberry designs are just terrible. The aspect ratios were all wrong, KeyOne and PRIV are way too tall, but the Passport is way too wide and square. Q10 was too flat and small. It's like they don't have anyone with a clue about using a phone.
All they needed was a phone shaped like a gigantic Blackberry Bold (like between a passport and keyone) curved for easier grip, and curved keyboard for typing. Keyboards are still superior to touchscreens and they're perfect for messaging, e-mail, typing in URLs/search terms.
I wrote my first published book mostly on a Blackberry 8820 using Docs to Go while I was working at a deployable communications site (did the first fourth or so of it on a HP iPAQ RX1950 Windows Mobile device using a pen to poke at the screen before switching to the much more efficient BB) where all I had was a primitive USB solar charger so laptops were not an option. I miss the physical keyboard, but bluetooth keyboards and a decent phone stand can also do a pretty decent job where data entry is concerned and I like the flexibility of having a larger screen for vidoe playback so most of my writing even now still happens on a mobile device rather than a PC platform. Modern Blackberries, as already mentioned, have a suboptimal keyboard design which is lacking punctuation.
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19 Comments
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Makaveli - Monday, February 3, 2020 - link
Blackberry as a company will be fine based on their last earning call.The question is will they license it to someone else or just get out of the handset business.
brucethemoose - Monday, February 3, 2020 - link
"TCL-branded range of devices that seem to be extremely competitive in their capabilities and designs."But will that actually sell handsets? Anyone who's not Samsung or Apple is barely staying afloat in the US, including recognizable, established brands like Motorola, HTC, OnePlus, etc. Even Google seems to be struggling, and they have some enormous market advantages.
Samus - Tuesday, February 4, 2020 - link
BlackBerry smartphones as well all know have not been a major player in the United States for nearly a decade.But they have remained and always were popular in other parts of the world, particularly regions where voice recognition doesn’t work because the language is inherently incompatible with our modern voice analysis algorithms, or the alphabet works better on a physical keyboard than a touch keyboard. Arab countries throughout the Middle East have remained blackberry users while we all forgot they existed :P
levizx - Friday, February 7, 2020 - link
OnePlus is barely recognizable by 90% consumers anywhere on Earth, it's much less established than HTC which is already a borderline "established" compared to everyone else - HTC as a mobile phone brand has such a short history barely comparable to Samsung, Motorola, LG, Nokiawr3zzz - Monday, February 3, 2020 - link
TCL sold TV mostly through the big box chains which likely did not translate to selling phones.1_rick - Monday, February 3, 2020 - link
"We do regret to share however that as of August 31, 2020, TCL Communication will no longer be selling BlackBerry-branded mobile devices."It's not clear from this line if they're losing the license or declining to renew it. I wonder which it is.
eastcoast_pete - Monday, February 3, 2020 - link
I was turned off Blackberry-branded anything after the rather disastrous Priv I had the misfortune to buy years ago. Poorly supported even while Blackberry still made that phone, and no support afterwards. Wonder if the TCL-made Blackberries will continue to get software updates and for how long?Unless that is taken care of, I would hesitate to buy anything Blackberry-branded. In the meantime, would be nice if some more mainstream phone makers would consider making phones with an actual keyboard (again).
alufan - Tuesday, February 4, 2020 - link
never understood the desire for a physical keyboard had 2 x Blackberries in the past and am so glad they are no longer with me horrible devicesflyingpants265 - Tuesday, February 4, 2020 - link
Nothing wrong with a physical keyboard. It's just much, much better than using a touchscreen.The fact that every single phone has a giant touchscreen-only means capitalism is a disastrous failure that can't provide basic options to the consumer. Besides Blackberry and Fold/Z/Mate X... every single phone looks identical to iPhone and it's quite pathetic.
We used to have cool interesting features like banana curves, kevlar, soft-touch plastic, giant front speakers, special docking stations, Ubuntu running on phones, and of course keyboards/sliders. I blame unimaginative companies who have completely given up and just want a piece of the pie at this point. There are still tons of useful features and functionality that could vastly improve the experience, they just never did it. And keyboard is one of them.
Trying to actually "use" a modern phone is a nightmare because the OS is designed poorly and way too slow for real multi-tasking.. Every individual action adds an extra 1-2 second delay as the phone slowly switches apps, animates, browser content jumps all over your screen, and slowly allows you to long-press a URL bar, popup menu to hit paste and carefully hit enter... But typing on a touchscreen just adds insult to injury. I can tell you I don't have any delays alt-tabbing apps or anything in MS Windows, the experience is easily 10x faster than android, and I don't have any difficulty typing because I use a keyboard.
TheinsanegamerN - Tuesday, February 4, 2020 - link
"The fact that every single phone has a giant touchscreen-only means capitalism is a disastrous failure that can't provide basic options to the consumer. Besides Blackberry and Fold/Z/Mate X... every single phone looks identical to iPhone and it's quite pathetic."hilarious how you attribute consumers choosing touchscreens over keyboards, and the market responding to that, as the FAILURE of capitalism. You may need to take a course in "capitalism 101" to understand what capitalism actually is.
Here is a hint: consumers had the choice of android phones with keyboards too. They chose the full touchscreen design we have today. Much like the stick shift aficionados in america, the keyboard warriors that profess their love of physical keyboards all bought touchscreens when push came to shove, and wonder why their keyboards went away.
rrinker - Tuesday, February 4, 2020 - link
Well not EXACTLY. Us stick shift aficionados are not going out and buying automatics and then wondering why the stick shift is going away. It's all the other lazy people who would rather keep a hand free to twiddle with their touch screen phones.I've often said, there'd be less accidents if people actually had to DRIVE their cars.
Cullinaire - Tuesday, February 4, 2020 - link
The real problem for stick shift in America is that qualifying a drivetrain that would at most sell in the low single digits is financial suicide, especially in a market environment not kind to automakers in general.This is why even companies such as Porsche are abandoning them since splitting a low volume pie is not looking too smart these days.
Korguz - Tuesday, February 4, 2020 - link
nope.. rrinker is closer.. here.. there is a bad on cell phone use while the driver is.. well driving.. the passengers can use their phones.. but thats all.. if the driver is cought.. they are fined.. and each time the driver is cought.. the price of the fine goes up. one guy was fined with in like 3 blocks of each fine.. ended up paying almost 2k i think it was... and it will still go up from theremilkywayer - Saturday, February 8, 2020 - link
Its not being lazy tbh (although there are enough lazy drivers). For me, Automatic just means less worrying about the stop and go traffic in cities when you have to stop at almost every intersection every few minutes. I'd rather give my foot and hand some rest and let the machine do it for me. (doens't mean I'm not focused when driving in an automatic car)CampGareth - Sunday, February 9, 2020 - link
As someone who owned a blackberry Priv and keyone but has for the last year been using an all-screen phone, I can see why people switched. An on-screen keyboard does suck for writing but we've come far enough that it's usable for comments like this one and so usable or tolerable for most people. We've come a long way from symbian and resistive touchscreens.Where the keyone suffered was media consumption. A 1:1 screen always has black bars when watching videos and a taller screen is better for reading websites, emails etc. It's amusing that the better device for writing emails was worse for reading them. In the meantime modern communication has become a lot shorter, there's no need to write a full letter-style email when a sentence or two will usually do and won't be seen as rude.
I'd rather see larger-screened foldable devices take off than the return of physical keyboards. You'd have a larger screen for day to day usage but if you want to type a long message you could bend the phone 90 degrees into a clamshell shape and treat it like a laptop. You could have a £10 rubber membrane to lay over one half of the screen when needed for long sessions. All this was demonstrated at CES 2020.
wr3zzz - Tuesday, February 4, 2020 - link
I loved my old Blackberry keyboard but those were the days of 5lb VGA notebook with no wireless data tethering. Today if I need to email something in length I could just pull out my 2.5lb ultrabook and send it using my phone's wireless data. Not to mention that email in length usually accompanies additional files that Blackberry simply could not handle and requires a real PC. For short communiques the trade off of a larger screen without physical keyboard is worth it.Blackberry was a bridge device whose niche was compressed and its compromise was magnified by advances in the two devices it tried to replace. Free market did not fail, RIM, Nokia and to a much lesser degree Microsoft failed to respond to market demand.
flyingpants265 - Tuesday, February 4, 2020 - link
KeyOne and passport sucked, you cannot sell a keyboard phone without a period and comma key. This actually makes it WORSE than a touchscreen keyboard because you can't even enable them in the options as a special key or anything.Keyboard phones are sorely lacking in the market, but the Blackberry designs are just terrible. The aspect ratios were all wrong, KeyOne and PRIV are way too tall, but the Passport is way too wide and square. Q10 was too flat and small. It's like they don't have anyone with a clue about using a phone.
All they needed was a phone shaped like a gigantic Blackberry Bold (like between a passport and keyone) curved for easier grip, and curved keyboard for typing. Keyboards are still superior to touchscreens and they're perfect for messaging, e-mail, typing in URLs/search terms.
PeachNCream - Tuesday, February 4, 2020 - link
I wrote my first published book mostly on a Blackberry 8820 using Docs to Go while I was working at a deployable communications site (did the first fourth or so of it on a HP iPAQ RX1950 Windows Mobile device using a pen to poke at the screen before switching to the much more efficient BB) where all I had was a primitive USB solar charger so laptops were not an option. I miss the physical keyboard, but bluetooth keyboards and a decent phone stand can also do a pretty decent job where data entry is concerned and I like the flexibility of having a larger screen for vidoe playback so most of my writing even now still happens on a mobile device rather than a PC platform. Modern Blackberries, as already mentioned, have a suboptimal keyboard design which is lacking punctuation.pbollwerk - Tuesday, February 4, 2020 - link
My first reaction was ... "Someone still makes Blackberry devices?"